Liz Mason
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Contents
1. Fast Facts
2. Agent Video Profile

“Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.”
Biography
Meet Liz Mason – Accounting Rule Breaker, Tech Innovator, and FUTURE-READY LEADER!
Liz isn’t your typical accountant—she’s a trailblazer, entrepreneur, and tech enthusiast on a mission to shake up the accounting world! And she refuses to accept the status quo.
Despite loving finance, Liz disliked the outdated job expectations and stereotypes that came with it. That’s why she built her own firm—one that thrives on innovation, empowers teams, and helps clients rethink what’s possible. As the CEO and Founder of High Rock Accounting and Rebel Rock, based in Arizona, Liz is proving that accounting isn’t just about numbers—it’s about innovation, problem-solving, and breaking outdated stereotypes.
Liz didn’t just fall into accounting—she grew up around it. With a family legacy in the profession, she jumped into the field straight out of college, landing at Grant Thornton, where she quickly became the go-to expert for automation solutions. But sitting still? Not her style. She leveled up her game by going back to school for a master’s in information management, blending finance with tech to transform the industry from the inside out.
She’s a tech geek at heart, always exploring new ways to make accounting smarter, faster, and more impactful.
But don’t be fooled. Liz isn’t just about business—she’s an industry advocate who speaks, writes, and advises on how to push accounting into the future. And yes, she still has plans for world domination.
Quick Answers
1. Fast Facts
- Liz began studying accounting at the age of 12, showing an early interest for financial principles.
- Liz was a very outspoken child. She frequently talked back and in result was kicked out of class for arguing with teachers.
- Liz publishes regularly, speaks at conferences, and mentors future accountants to shape the future of the profession.