Frequently Asked Questions
It’s Time to Unlock the Power of the Accounting Profession
We’re Here to Inspire the Next Generation
Through the Agents of Transformation initiative, we’re shining a spotlight on both traditional and non-traditional accounting professionals around the world and sharing information and opportunities with students and career explorers on the many different paths working in accounting firms & finance departments can offer. Our goal? To showcase the incredible diversity, innovation, and opportunities that the accounting profession offers, inspiring the next generation of business leaders to join us in improving the world!
Become an Agent of Transformation and share your story to ignite passion in students and help fill the pipeline, and help lead the charge toward a more innovative, inclusive, and dynamic profession.
Frequently Asked Questions
What is the Agents of Transformation campaign?
The concept behind the campaign is to spotlight business professionals as Agents of Transformation, using a superhero analogy to showcase how they can "save the day" for clients and communities alike. With firms struggling with staffing shortages, this is one powerful way we've chosen to tell a compelling story about the incredible impact both accountants and non-accountants have on their clients, their communities, and the world at large.
The Agents of Transformation campaign is designed to inspire and educate students and career explorers about the exciting opportunities within the accounting profession. Through engaging profiles of individuals, organizations, and firms, we’re putting a special emphasis on recruitment. Students can explore these stories on our website, discovering first hand the profound ways accounting makes a difference in the world.
Just like heroes work best in teams, we’ll also be featuring entire teams of these transformation agents—working together to create a more innovative, impactful future for the profession!
What is involved with the campaign?
Which organizations will be showcasing staff/their organization?
Similarly to how heroes work in teams, we are focused on featuring various teams of agents — in addition to various credential holders — to show the depth and breadth of opportunities that exist in accounting. Our goal is to ensure coverage of various sectors within the accounting profession. We are featuring professionals that represent:
- Academia
- Accounting firms
- Associations
- Business & Industry
- Government
- Nonprofit
How can we get involved?
Opportunities to be involved with the Agents of Transformation campaign include:
- Joining the Agents of Transformation initiative, creating your profile and sharing your story.
- Inviting members of your organization to create profiles tell their stories. (Ideally, we look for 3-5 people from each organization who are able/interested in being involved.
- Combine their stories into a feature to profile how your organization — and your people — save the day for clients.
- This feature profile can also be used/included on your organization’s website, branding/marketing, and
recruitment initiatives.
These stories will be included for students and career explorers to browse on the Agents of Transformation website.
Does it cost money for organizations to be part of the campaign and listed on the Agents of Transformation site?
The campaign has been designed to feature three levels of profiles: STANDARD, ENHANCED and FULL FEATURE. There is a free toolkit that you can access for create any of the level of profiles.
Once a person signs up to become an Agent of Transformation, they will gain access to step-by-step instructions on how to create a profile. There is a nominal (one-time) cost assessed prior to making the videos available on the website. This nominal fee is to assist with the cost of the hosting platform, the Center for Accounting Transformation’s administration of the platform, the time associated with reviewing each video to ensure they meet the quality and branding standards established for the Agents of Transformation, and generated social posts which are provided to help each agent share their story.
Learn more about the three levels of profiles and get started at: https://we.improvetheworld.net/join-our-mission. Upon sign-up, we’ll provide the information and resources necessary - including Agent Toolkit with instructions to create all of types of profiles.
Is it difficult to create my own STANDARD profile?
What if I want to elevate my profile to ENHANCED OR FULL FEATURE?
All the elements needed for the higher level of profile are provided to you for free, however the higher levels may need a marketing team or an external video production group to assist if you aren’t multi-media proficient. Or, for a nominal fee, the Center for Accounting Transformation’s team can assist with producing an ENHANCED or FULL FEATURE profile. We have a fantastic creative team that has been producing cinematic “trailers” and building profiles and other elements for this campaign like this one: